Search Engine Marketing: Monthly Subscription

Get found and build your online presence through strategic Search Engine Marketing (SEM) solutions. Our dedicated team is committed to propelling your business forward by driving targeted traffic to your website, boosting conversions, and amplifying your brand's visibility across leading search engine platforms.

Service Includes

• Strategic Keyword Research and Analysis: We conduct comprehensive keyword research to identify the most relevant and high-converting keywords for your business. By analyzing search volume, competition, and user intent, we tailor your SEM strategy to ensure maximum visibility to your target audience.

• Customized Ad Campaign Creation and Management: Our experienced SEM professionals develop customized ad campaigns across leading search engine platforms such as Google Ads and Bing Ads. From ad creation to bid management, we optimize every aspect of your campaigns to drive qualified traffic and enhance your online presence.

• Compelling Ad Copywriting and Optimization: We specialize in crafting compelling ad copies that resonate with your audience and drive engagement. Through continuous A/B testing and optimization, we refine ad creatives to maximize click-through rates and ensure alignment with your brand message.

• Strategic Bid Management and Budget Optimization: Our team meticulously manages your ad bids and budgets to achieve the best possible return on investment (ROI). Leveraging advanced bidding strategies and real-time data analysis, we optimize your SEM campaigns for optimal performance and cost-effectiveness.

• Precise Conversion Tracking and Analysis: We implement robust conversion tracking mechanisms to measure the effectiveness of your SEM campaigns accurately. By tracking key performance metrics such as conversions, click-through rates, and cost per acquisition (CPA), we provide actionable insights to drive continuous improvement and maximize your online presence.

• Landing Page Optimization: We optimize your landing pages to deliver a seamless user experience and maximize conversion rates. Through A/B testing, usability enhancements, and persuasive design elements, we ensure that your landing pages effectively capture and convert leads, further strengthening your online presence.

• Transparent Reporting and Analysis: Our transparent reporting system provides detailed insights into the performance of your SEM campaigns. We deliver comprehensive reports that highlight key metrics, trends, and actionable recommendations for further optimization and success, empowering you to make informed decisions to enhance your online presence.

• Continuous Strategy Refinement: SEM is an ever-evolving landscape, and we are committed to staying ahead of the curve. We continuously refine your SEM strategy based on market trends, algorithm updates, and industry best practices to ensure sustained growth and competitive advantage, ultimately helping you build a robust online presence.

What to Expect in Our Working Relationship

Client Onboarding and Requirements Gathering:

• Initiate a kick-off meeting with the client to understand their business goals, target audience, and specific requirements for SEM campaigns.

• Gather relevant information such as website URL, existing SEM accounts (if any), budget constraints, and competitive landscape.

Account Creation and Configuration:

• Set up accounts on relevant search engine advertising platforms such as Google Ads, Microsoft Advertising (formerly Bing Ads), or other preferred platforms.

• Configure account settings including time zone, currency, billing information, and notification preferences.

• Ensure proper account access permissions and security measures are in place, with designated roles for agency team members and client stakeholders.

Conversion Tracking Setup:

• Implement conversion tracking code on the client's website to measure key actions such as form submissions, purchases, or sign-ups.

• Define conversion goals and values based on the client's business objectives, ensuring accurate tracking of campaign performance and ROI.

Keyword Research and Selection:

• Conduct in-depth keyword research to identify relevant search terms and phrases that align with the client's products/services and target audience.

• Utilize keyword research tools to analyze search volume, competition level, and potential bidding opportunities for each keyword.

• Select high-quality keywords with a focus on relevance, search volume, and potential for driving conversions.

Ad Campaign Creation:

• Develop structured ad campaigns with clearly defined objectives and target audience segments.

• Create ad groups based on thematic relevance or product/service categories, with tailored ad copy and keyword targeting for each group.

• Craft compelling ad copy that highlights unique selling points, features, and benefits to attract clicks and drive conversions.

Ad Extensions Implementation:

• Enhance ad visibility and relevance by implementing ad extensions such as sitelinks, callouts, structured snippets, and location extensions.

• Customize ad extensions to provide additional information or options for users to engage with the client's business, enhancing the overall ad experience.

Budget Allocation and Bid Strategy:

• Determine an appropriate budget allocation strategy based on campaign goals, target audience, and expected return on investment (ROI).

• Define bidding strategies for keywords and ad groups, considering factors such as keyword competitiveness, historical performance, and budget constraints.

• Set initial bids and bid adjustments to optimize ad position, maximize visibility, and achieve desired performance outcomes.

Quality Assurance and Testing:

• Conduct thorough quality assurance checks to ensure all campaign elements are set up correctly and functioning as intended.

• Test ad creatives, landing page URLs, conversion tracking, and ad extensions to verify accuracy and functionality across devices and platforms.

• Address any discrepancies or issues promptly to ensure a smooth campaign launch and optimal performance.