Behind the Brand
Hi, I’m Brandy Black, a seasoned Marketing Operations Leader with 15 years of experience, and I’m excited to be launching my own digital marketing business. After years of working with amazing teams in higher education and successfully growing institutional brands, I’ve decided to take my passion for strategic marketing, data-driven decision-making, and team leadership to the next level by offering my expertise to businesses ready to elevate their marketing game.
I specialize in helping businesses streamline their marketing efforts, optimize digital strategies, and drive measurable results. Whether it’s improving website performance, crafting lead generation strategies, or launching comprehensive marketing campaigns, my goal is to help businesses grow by maximizing their digital presence.
What I Bring to the Table
Digital Marketing Expertise
From SEO and SEM to content syndication and marketing automation, I’ve led a wide range of successful campaigns. I help businesses create cohesive strategies that align with their goals and deliver real impact.
Data-Driven Insights
I use advanced analytics tools like Google Analytics, Power BI, and more to ensure every marketing move is backed by solid data, enabling my clients to make informed decisions and see measurable improvements.
Collaborative Leadership
I thrive in cross-functional teams and bring this strength to my clients. Whether it’s working with your marketing team or helping you build one, collaboration is at the core of my approach.
Driving results through digital innovation and partnership.
My Journey So Far
In my current role as Digital Marketing & Website Operations Manager at the University of Arizona Global Campus, I’ve developed and executed successful digital strategies that align with business goals while improving user experience and engagement. Prior to that, I spent over a decade at Lone Star College, where I served as Marketing Director, leading large teams and managing multimillion-dollar budgets for integrated campaigns that boosted enrollment across multiple campuses.
In addition, I hold a master’s degree in Digital Marketing and Analytics, which has strengthened my ability to utilize data in creating targeted, impactful strategies for businesses of all sizes.
Why I’m Starting My Own Business
Launching my own business has always been a dream, and now feels like the perfect time to scale my impact by working directly with businesses. I’m passionate about helping companies grow their brands, and I believe that by partnering with the right clients, we can achieve amazing results together.
What excites me about this venture is the potential for mutual growth. As my business scales, so does the opportunity for our partnership to thrive. When we work together, my success is tied to yours, which means I’m just as invested in seeing your business flourish as you are. Whether you’re a startup looking to build your brand or an established company needing fresh strategies, I’m here to help you succeed.
Empowering growth with
data-driven strategies.
Let’s Scale Together
If you’re looking for a marketing partner who is committed to your growth and ready to take your marketing strategies to the next level, I’d love to connect. Let’s collaborate, scale together, and create something truly impactful.
“Working with Brandy has been a game-changer for our business. Her ability to blend creativity with data-driven insights took our marketing strategy to new heights. She streamlined our processes, optimized our digital presence, and delivered results beyond our expectations. Brandy is more than a consultant—she's a true partner in our growth.”
– Sarah Mitchell, CEO of Summit Innovations