5 Steps for Creating an Effective Social Media Content Strategy
Explore the basics of creating a solid and efficient social media content strategy for your higher education institution. Social media marketing uses social media platforms like Twitter, Facebook, Instagram, YouTube, or TikTok to promote your college or university.
Artificial Intelligence in Higher Education
Artificial Intelligence can help boost enrollment in a climate of decline and deliver a better learning experience for students (EdTech Magazine, 2022). The ideal benefit colleges and universities can receive from A.I.’s assistance is for offloading time-intensive tasks and guide in streamlining processes.
Capture the Strength in Being Unapologetically Authentic
What does diversity, equity, and inclusion look like for marketers and how do marketers genuinely reflect and represent these values of their higher education institutions? This is a research topic that was suggested to me by my friend and colleague, Christina Todd, and one that has really been at the forefront of my mind since the first day of working in marketing over a decade ago.
How To Find Website Visitor Demographics on Google Analytics 4
Benefits for Knowing Your Future Students The more you know about your prospects, the easier it will be to come up with marketing ideas and strategies that are beneficial to both you and your future students. Utilizing the different resources available to you will help you find information to effectively reach and engage with them […]